Regional Marketing Manager, Americas

Number of employees

1010

Arlington, VA, USA, United States

Posted on: 2022-05-10

Category: energy

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Expired

Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

Fluence is the leading global energy storage technology and services company, created and backed by Siemens and AES, two industry powerhouses and pioneers in energy storage. Fluence unites the scale, experience, breadth, and financial backing of the two most experienced icons in energy storage.

Our mission is to create a more sustainable future by transforming the way we power our world. Energy storage is critical to this transformation, yet today the market is fragmented and customers face the challenge of finding a trusted technology partner amidst conflicting technical claims, inexperienced vendors and installers, and new market entrants with limited power sector knowledge.

Fluence brings the proven technology solutions and services that overcome the commercial and regulatory barriers that stand in the way of modernizing our energy networks. We are the partner that can deliver at a global scale with the most experienced and knowledgeable team in the world.

Fluence (Nasdaq: FLNC) is a global market leader in energy storage products and services and digital applications for renewables and storage. With a presence in 30 global markets, Fluence provides an ecosystem of offerings to drive the clean energy transition, including modular, scalable storage products, comprehensive service offerings, and the Fluence IQ platform, which delivers AI-enabled digital applications for managing and optimizing storage and renewables. The company is transforming the way we power our world by helping customers create more resilient and sustainable electric grids. For more information, please visit fluenceenergy.com.
 
OUR CULTURE AND VALUES

We are guided by our passion to transform the way we power our world. Achieving our goals requires creativity, diversity of ideas and backgrounds, and building trust to effect change and move with speed.

We are Leading
Fluence currently has thousands of MW of energy storage projects operated or awarded worldwide in addition to the thousands of MW of projects managed by our trading platform—and we are growing every day.

We are Responsible
Fluence is defined by its unwavering commitment to safety, quality, and integrity.

We are Agile
We achieve our goals and meet our customer’s needs by cultivating curiosity, adaptability, and self-reflection in our teams.

We are Fun
We value the diversity in thought and experience of our coworkers and customers. Through honest, forthcoming, and respectful communications we work to ensure that Fluence is an inclusive and welcoming environment for all. 

Fluence is seeking a Regional Marketing Manager for the Americas to bolster the Fluence brand in in the region, drive impactful marketing activities that support our sales pipeline, create case studies and customer testimonials that showcase our capabilities, deliver excellent content to the right audiences at the right time to improve our customer’s experience, and build relationships with key media and analysts to build our voice in the region.
 
The Regional Marketing Manager - Americas will be part of the Americas regional team but will work very closely with the global strategic marketing group to ensure alignment and achievement of the company’s objectives. As a member of the Fluence Americas team, you will play a key role in conceiving, developing, and executing compelling communications, content, and marketing campaigns that support regional business goals. The Regional Marketing Manager - Americas position is highly cross-functional and will work collaboratively with market applications, global marketing, sales, technology, and other parts of the organization to ensure we are pursuing the most effective marketing and communications strategies in the region and getting Fluence’s brand, products, and expertise in front of target customer segments. 

#LI-Remote #remote

Fluence IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, marital or familial status. 

As the Regional Marketing Manager, Americas at Fluence, you will:

  • Create and execute on an integrated regional marketing and communications strategy that supports regional goals and overall business objectives. Track results against desired objectives and report progress on a monthly basis. 
  • Create relevant case studies, webinars, testimonials, video content, etc. on projects in the region, and other regionally-specific content.
  • Work closely with the regional sales team and apply Account-Based Marketing techniques to enhance the customer experience. Support with other sales enablement activities as needed, such as creating PowerPoint presentations and case studies. 
  • Engage in customer segmentation and participate in customer interactions, including customer qualification meetings.
  • Identify and manage key media relationships across regional business and trade publications. Draft press releases in coordination with Director of Communications and serve as the regional media contact as necessary. Develop and execute on influencer engagement, public relations and media strategies. 
  • Own the regional conference schedule. Identify and coordinate external speaking engagements and develop core messages. Coordinate conference sponsorships and tradeshows, including booth design, sponsorship deliverables, and event invitations with the global marketing team.  
  • Develop clear, concise, and creative copy for blog posts, regional trade publications, newsletters, & social/digital media by working with the relevant teams across the business. 
  • Serve as a brand advocate to ensure our message is consistent and all of our material is on-brand.
  • Take individual initiative and work with minimal supervision while being a collaborative team player.
  • Communicate effectively with global functional teams, including sales, market applications, marketing and technology teams.
  • Actively participate in brainstorming and strategy sessions with global Marketing & Communication team. Provide feedback, communicate best practices, and share lessons learned. 
  • Possess excellent organizational and time management skills.
  • What will you bring to Fluence?

  • The ideal candidate will have 5-7+ years of experience in marketing and communications roles, especially for a mid-size energy or technology company undergoing rapid growth.
  • A bachelor’s degree with emphasis in communications, marketing, or related field. Advanced degrees preferred but not required.
  • Demonstrated marketing or communications experience in a fast-paced environment. 
  • Proven ability to learn fast; comfort with evolving priorities and juggling multiple deliverables simultaneously.
  • Proficient in MS Office Suite and comfort with using multiple software tools a must. Knowledge of Hubspot, Salesforce, Google Analytics, Adobe Suite, and other marketing/sales tools.  
  • Understanding of the Americas energy landscape is a plus.
  • Collaborate with internal and external stakeholders; maintain communication regarding timelines/deadlines.
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