Product Marketing Manager, Services

Fluence is the leading global energy storage technology and services company, created and backed by Siemens and AES, two industry powerhouses and pioneers in energy storage. Fluence unites the scale, experience, breadth, and financial backing of the two most experienced icons in energy storage.

Our mission is to create a more sustainable future by transforming the way we power our world. Energy storage is critical to this transformation, yet today the market is fragmented and customers face the challenge of finding a trusted technology partner amidst conflicting technical claims, inexperienced vendors and installers, and new market entrants with limited power sector knowledge.

Fluence brings the proven technology solutions and services that overcome the commercial and regulatory barriers that stand in the way of modernizing our energy networks. We are the partner that can deliver at a global scale with the most experienced and knowledgeable team in the world.

About Fluence: Fluence Energy, Inc. (Nasdaq: FLNC) is a global market leader in energy storage products and services, and optimization software for renewables and storage. With a presence in over 47 markets globally, Fluence provides an ecosystem of offerings to drive the clean energy transition, including modular, scalable energy storage products, comprehensive service offerings, and the Fluence IQ Platform, which delivers AI-enabled SaaS products for managing and optimizing renewables and storage from any provider. Fluence is transforming the way we power our world by helping customers create more resilient and sustainable electric grids.

For more information, visit our website, or follow us on LinkedIn or Twitter. To stay up to date on the latest industry insights, sign up for Fluence's Full Potential Blog.

 

We are guided by our passion to transform the way we power our world. Achieving our goals requires creativity, diversity of ideas and backgrounds, and building trust to effect change and move with speed.

Fluence currently has thousands of MW of energy storage projects operated or awarded worldwide in addition to the thousands of MW of projects managed by our trading platform—and we are growing every day.

Fluence is defined by its unwavering commitment to safety, quality, and integrity.

We achieve our goals and meet our customer’s needs by cultivating curiosity, adaptability, and self-reflection in our teams.

We value the diversity in thought and experience of our coworkers and customers. Through honest, forthcoming, and respectful communications we work to ensure that Fluence is an inclusive and welcoming environment for all. 

ABOUT THIS POSITION

Can you build a voice for a product or feature and create great content that builds excitement across a very targeted customer base? Are you able to work cross functionally, understand technical details, think strategically, and leverage your creative side? Do you want to be part of one of the largest transformations in history? If so, keep reading! 

As a Product Marketing Manager for our Services products, you will be responsible for our product positioning, messaging, and overall product content strategy and creation. You will need to understand the technical aspects of our product and service offerings, how to identify the core elements of differentiation, and create material that tells a great story for our global customers. 

You will report to the Director of Product Marketing and be a member of that team. While you will not have any direct reports when you start, you will be managing some external contractors and can take on more responsibility within a rapidly growing company. You should be able to work independently, but you will find that collaboration across several other groups in the organization such as product management, growth, sales, and services is key to achieving your goals.

Key Responsibilities

Product Positioning & Messaging: 

•Work closely with Fluence’s Product Management, Services, Sales, and Marketing teams to develop product and system level positioning, naming, and messaging that differentiates Fluence’s products and features from others in the market and creates a great story that resonates with our core customers. 

•Undertake continuous analysis of the competitive landscape; build competitive product intelligence capabilities and tools in partnership with our Commercial team. 

•Use data and insights gained from customer feedback and analytics to support product positioning and messaging. 

Content Creation: 

•Create in-depth content such as spec sheets, website copy, sales collateral (brochure, PowerPoint, etc), blog posts, storyboards for product animations and videos, and other material needed to explain complex product, services, and safety concepts. Work closely with and provide creative direction to graphic designers and other design professionals. 

•Support the content needs for an array of regional marketing campaigns and customer experience initiatives. 

Training & Internal Alignment

•Communicate the value of the new products to the sales team and channels through product education and training. 

•Support and provide feedback into the product roadmap process. 

Product Launch 

•Oversee new product and feature launches on a global scale and work with regional marketing leads to develop campaigns to support this.