Impossible Foods

Redwood City, CA, United States

Posted on: 2022-02-04

Category: food

Employment type:

Full time

Experience required:



Salary not provided

Product Manager - US

About the company:

Hi. We're Impossible Foods, and we make meat, dairy and fish from plants. Our mission is to make the global food system truly sustainable by eliminating the need to make food from animals. Why? Animal agriculture uses a tremendous amount of the world's natural resources. In 2016, we launched our first product, the Impossible™ Burger. It's delicious, nutritious, and made using but a small fraction of the land, water and energy required to make meat from a cow.

Impossible Foods was founded to transform the global food system and reduce the impact of climate change by making the world’s most delicious, nutritious, and sustainable meat, fish, and dairy — from plants.

Through the revolutionary work of our world-class R&D team, we’re inventing efficient, sustainable ways to transform ingredients from plants into meat, fish, and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the negative environmental or public health impact.

Our flagship product, Impossible™ Burger, uses 96% less land, 87% less water and generates 89% less greenhouse gas emissions than conventional beef from cows. And the burger is just the beginning. We’re working on recreating every animal product, from chicken to fish, with plant-based ingredients that are vastly better for people and the planet. 

Impossible Foods has experienced spectacular growth over the last few years, and we continue to lead all aspects of the plant-based revolution – from discovery and innovation to commercial production and consumer education. We’re building an amazing team of brilliant, collaborative, mission-driven individuals who take pride in using their diverse skills to contribute to a better world. Our core values include leading with heart, thinking like scientists, and doing the right thing, and our employees embody these attributes in their work every day. 

Want to join the movement? You can help us solve the most urgent, important challenge facing the world today (and have fun doing it). Check out our job opening below:

The Product Manager will develop the product strategy, product requirements and product messaging working collaboratively with research and development, sales, marketing, comms, supply chain, and more to further our mission.

At Impossible Foods, safety is our priority. Our obligation to our employees (and their families and communities) includes providing a fully vaccinated workplace. It is widely recognized that vaccination is by far the safest and most effective tool for protecting ourselves and our community against the spread of Covid-19. For the sake of our employees, their families, and communities, Impossible Foods will require vaccination by February 1, 2022 for all US-based employees who are on-site at one of IF’s facilities or co-manufacturing facilities; are in a position that requires them to be in person with co-workers, customers, clients, or contractors; or are traveling on behalf of the Company, including attending any in-person Company-sponsored event.

Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 

Depending on your location, the California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here: By submitting your application, you are agreeing to our use and processing of your data as required.

If the ability to work remotely is indicated, this role can be performed from any US state except for Alaska, New Mexico, Oklahoma, Hawaii, and Wisconsin.

This role is not eligible for Visa Sponsorship.

You Will

  • Develop product extensions and new product strategy and pipeline by working closely with research and development, operations, insights, sales and marketing
  • Launch new innovative products by partnering with cross-functional teams to define the product, positioning, packaging, and pricing
  • Define the positioning and packaging for our products, based on competitive intelligence, the features and benefits of our products and unique consumer insights
  • Develop and implement a comprehensive pricing strategy that takes into consideration price sensitivity of various buyer segments, our desired unit economics, competitive dynamics, revenue and profitability goals and other factors
  • Clearly communicate product requirements and messaging to cross-functional partners including R&D, marketing, supply chain and sales
  • Work with our sales, supply chain and finance teams to manage the profitability of our product portfolio over a multi-year horizon
  • You Have

  • Minimum of a Bachelor’s degree (BA or BS) from a four-year college or university with MBA preferred
  • 5+  years of experience in Product Management, preferably in technology, CPG, or foodservice
  • A passion for Impossible Foods mission
  • Exceptional influencing skills across R&D, Supply Chain, Sales, Marketing, as well as Nutrition and Regulatory groups (among others). Your ability to build robust relationships across functions has been a consistent part of your success
  • Passion for consumer insight and a proven background launching new products as well as growing existing platforms and portfolios
  • Shown success working independently and navigating in a constantly evolving high growth environment
  • Create and present materials to cross-functional and executive teams
  • A "general manager approach" focused on the ultimate P&L - without having to “own” all the teams and resources that go into delivering an excellent product
  • This is a hybrid role (in office 2-3 days per week), with an office location in Redwood City, CA