Paid Search Manager

Number of employees

70

London, United Kingdom

Posted on: 2023-01-17

Category: emobility

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Expired

Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

Our mission is to make electric transport accessible to everybody. Since launching in 2017 we have reached over 45,000 customers, across 50 countries, who have collectively ridden over 2 million miles! Since then we have raised over $5M to scale our operations and secured $400K Innovate UK funding to develop a next-generation hybrid eBike system for the future of shared electric vehicles. 

Swytch is a close-knit team dedicated to creating low-carbon transport solutions, which are fun to use and good for the health of the planet and our customers. We’ve grown our team to 65 people over the last 18 months and we continue to grow to keep up with the unprecedented demand for our technology and to help us lead the electric transport revolution.  Our office is based in an old biscuit factory in East London but we work wherever we work best. 

Paid Search Manager at Swytch Bike

At Swytch, we pride ourselves on having probably THE most successful digital marketing strategy in the eBike industry, and possibly one of the most successful ever strategies for crowd-funding style pre-order marketing.

We call it "Crowd Shopping".

Crowd, because we achieve huge economies of scale, and are able to offer customers the best possible price through grouping together huge "Crowds" of customers to create order sizes even larger than we would get from a large-scale B2B customer (e.g. Halfords).

Shopping, because our product is established, mass-produced with extremely high reliability and a market-leading customer support team, meaning that customers are not taking on any risk when they pre-order. They accept a 6 or 12 week wait as part of the pre-order "made to order" sales model.

The Role

Our approach relies heavily on our excellent marketing team to target the right audiences and create our customers. We are recruiting a Paid Search Manager to join the current marketing team. The role will report to our CMO and will hold responsibility for activating our digital marketing campaigns across our channels.


Our strategy and this roles' responsibilities lie in 4 key areas:

1. Video: Our strategy relies heavily on video content, and in the last 2 years we've had over 90 Million video views and over 200 Million impressions across all platforms from our ads.

2. Lead Generation Optimisation: Our sales and marketing funnel is anchored on a lead generation approach, all digital marketing is optimised towards generating email leads, which are then converted into sales via email invite

3.Crowd Funding/Launch Approach: The core of our marketing strategy is rooted in the crowd-funding marketing approach.

4. Growth Hacking: We've achieved performance of 1,000% overall ROAS with previous marketing campaigns


Requirements

  • You should be an expert at ideating, deploying and managing paid campaigns across Google media (particularly YouTube/Video).
  • You should have experience implementing and optimizing lead gen campaigns ground up.
  • Experience of large scale product launches, or crowd-funding campaigns is a bonus.
  • Experience of building marketing campaigns with huge relative reach is preferred over experience of managing large budgets.

Impact - Be commercially minded and results-driven, prioritising and focusing on the activities that will drive the biggest business and customer impact.

Big/Complex Data - Have experience of managing complex data sets to drive insights, campaign execution and measurement and reporting.

Data detail approach - Extremely data driven and high attention to detail.

Cross Functional Teams - Experience partnering with cross-functional teams, especially sales and commercial functions.

Problem Solver - Analytical and problem - solving skills experience.

Customer Insights- Customer-focused, with the ability to use customer insights to drive improvements to the end to end customer experience.

Tools/Skills

Google Analytics (Expert level)

Google Ads (Video & Search) (Expert level)

Excel Data Analysis (Expert Level)

Hubspot or equivalent CRM (an advantage)


In addition to the learnt skills, we have three core values at Swytch. We are looking for individuals who exhibit these behaviours. Read more on our careers page about our values and working at Swytch https://apply.workable.com/swytchbike/. Please only apply if you think this is you!

Benefits

  • Competitive starting salary of up to £60,000
  • We have a flexible hybrid approach with a minimum of 2-3 days in office per month. Work from the comfort of your own home or head in to the office for free lunch every day!
  • Cycle to work scheme
  • The latest gadgets via our tech scheme
  • A free Swytch Kit!
  • Uncapped annual leave
  • Employee Assistance Program (EAP)
  • Meditation app subscription
  • Regular socials
  • Electric Penny Farthing lessons

Diversity

Diversity is important to us: We are a mixed group of people from many different backgrounds, each with our unique experiences. We respect and admire our differences and believe everyone can contribute to Swytch. Our recruitment process is reviewed regularly to maintain its fair and unbiased approach, and our management team has undergone unconscious bias training. We believe our success is based on the innovation of our team, the differing opinions, and the ability to respect each other enough to brainstorm our way to new ideas.

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