Paid Marketing Specialist

Number of employees


Valencia, ESP, Spain

Posted on: 2023-09-28

Category: energy

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Employment type:

Full time

Experience required:



Salary not provided

About the company:

We're on a mission to make a big green dent in the universe by building a truly sustainable energy system globally.

That means making power greener, smarter, and more affordable for everyone.

We put customers at the heart of everything we do: with always-fair prices, transparency and outrageous customer service.

We drive system change: with transformative tech to make renewable energy the norm and end global reliance on fossil fuels.

Octopus Energy Group is made up of 10 businesses spanning 6 countries across 3 continents, including: Octopus Energy Retail, Kraken Technologies, Octopus Energy Generation, Kraken Flex, Octopus Electric Vehicles, and the Octopus Centre for Net Zero. More on OEG @

We are looking for an exceptionally talented, eager, go getting, Paid Marketing Specialist to come join our growing in-house marketing team, to help us share some fresh ideas about energy with the world!

What you'll do

  • Support our digital marketing lead on multiple, varied digital marketing campaigns in Spain.
  • Build, rollout and optimize various PPC campaigns, digital marketing networks and paid social media.
  • Provide direct support to Octopus Energy's high profile partners, report on insights and relay back to the Digital Marketing Lead.
  • Draft and create written ad content in line with Octopus Energy's tone of voice.
  • The changeable and fast-paced nature of digital marketing in a start-up culture means you'll need to proactively identify and analyze the latest digital trends and tech developments.
  • Be comfortable owning and tracking specific digital growth channels, be they affiliates, price comparison websites or aggregators.
  • What you'll need

  • You want to change the world and support the mission of mass decarbonization!
  • Be a good self-starter - we’ll give you the tools and the guidance, but you’ll be able to get going without much hand holding.
  • Be comfortable in a start-up environment where we are testing and pivoting many times a week.
  • Have a keen interest in digital marketing and behavioral science.
  • LOVE DATA. The data will show us what’s working, so you’ll be thrilled to dig into the results.
  • Have experience and a strong understanding of PPC, SEO, Email and Affiliate programs.
  • Experience creating, fostering, and improving digital marketing partnerships.
  • Proven success managing PPC and paid social campaigns.
  • Proven success managing Display and Video campaigns.
  • Experience creating affiliate and referral programs.
  • Experience creating Reports in Google Analytics.
  • Love to improve usability, design, content, and conversion in a user journey.
  • Have a good understanding of Google’s Marketing Suit, GTM, GA, Ads, etc.
  • Are experienced in marketing across a variety of social media platforms.
  • Communicate well with memes.
  • Have a broader experience across the whole marketing mix with a strong understanding of modern marketing concepts, strategy and best practice
  • Spanish & En speaking is desired but not required
  • This is an important role based in Valencia. You’ll be reporting into the Spanish Digital Marketing Lead and working closely with our friends in the UK too.
  • Why else you'll love it here

  • Octopus Energy is a unique culture - An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about!

  • Flexible working environment - genuine work life balance here, we treat you as a human, and do our best to make work and life merge smoothly together

  • Relaxation - we don’t count your holidays here, we work hard, and so we know you need to play hard as well (within reason of course)

  • Equity Options Scheme - you own your own part of the business, share options in the whole Octopus Energy Group so we all work together towards success

  • Office culture - have a certain tech requirement? We’ll do our best to get it. Bi-weekly on a Thursday we all get together (this happens virtually too) for company updates and drinks - we call it Family Dinner

  • Your development is important - we support and help with development including internal and external courses, learning, study support etc, all bespoke to you
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