Marketing Manager

About Square Roots

Square Roots is the technology leader in indoor farming. We create meaningful jobs in modern farming, empowering a new generation of leaders in agriculture. With production farms in Brooklyn, NY, Kenosha, WI,, and Grand Rapids, MI (with more to come in 2022!). Square Roots is on a mission to responsibly bring our locally grown food to people in cities around the world, all year round.

The way we operate our business and operate our farms is better for local communities. Everyone on the Square Roots team—from farmers to engineers, commercial experts to operations specialists—is supported, connected, and empowered to do their best work to help Square Roots achieve its goals as a company. 

About the Role

We are looking for a motivated and creative marketing professional to manage all owned and operated marketing channels and drive growth and awareness for the brand. This person will play an integral role in designing and executing marketing strategies across consumer touchpoints, with focus on social media, and cultivating an engaged community. This role will report to the Director of Marketing for Square Roots. 

You will: 

• Oversee strategy development and management of all Square Roots owned marketing channels, working closely with Senior Communications and Content Manager to align messaging and content. 
• Drive follower growth and engagement though developing best-in-class social programs and developing a content strategy and calendar in alignment with broader marketing priorities and audience goals. 
• Responsible for developing and executing influencer and social co-promotions to drive trial and awareness for the brand.  
• Execute day-to-day on social media channels, including Instagram, Facebook, LinkedIn, Twitter,  and monthly on company blog and newsletter. 
• Responsible for briefing and collaborating with creative team members on all content and asset needs to support owned and operated program execution.
• Responsible for consumer care, including community responses and ensuring timely, supportive engagement.
• Develop a deep understanding of Square Roots brand and tone to ensure our voice is consistent across all touchpoints.

You have experience with:

• Minimum of 3 years of marketing experience developing strategy and managing owned marketing channels for an agency or brand
• Experience with multi-channel communications planning, using data to identify insights and build strategies.
• Excellent knowledge of established and emerging social media channels, as well as best practices for creating and executing organic social campaigns
• Experience with social media marketing and content platforms/tools (such as Sprout Social, MailChimp)
• Experience with social media analytics, measurement, and reporting 

You are:

• Possess strong  interpersonal skills and the ability to engage/interact well with cross-functional team members and external partners. 
• Obsessed with all things social media -- you have your finger on the pulse of what’s new, upcoming, and likely to drive ownable moments that create buzz.
• Able to think strategically to reach overarching business objectives, balanced by strong detail orientation for successful execution.
• Have a high degree of creativity with an eye for compelling content across a range of touchpoints.
• Highly data-driven with continuous desire to improve performance.
• Driven to constantly test ideas, analyze results, and iterate.
• Able to  to prioritize and handle multiple projects in a fast-paced startup environment.

You'll love working at Square Roots because: 

• We're here to change the food system. You'll have the opportunity to play a significant role in our work at the intersection of technology, farming, and the global food industry - and we're only just getting started. 
• Our team is driven by a shared set of values. These keep us aligned and remind us how to show up every day in the face of growth and ambiguity. Whether you’re working remotely or on the farms,  collaboration, respect, optimism and humility are all embraced, and we seek to empower people at every step. Ask us about the rest!
• Benefits and perks, of course. We're all here first and foremost to play our part in the mission, but medical, dental, and vision coverage, flexible work life culture, and lots of samples of the delicious food we grow certainly do not hurt. 

COVID-19 Vaccine Policy:

New employees are required to be fully vaccinated prior to their start date. The definition of fully vaccinated includes a booster for those that are eligible.

You are considered fully vaccinated if: 

• You have received a full series of the vaccine recently (meaning 2 doses within 5 months for the Pfizer and Moderna vaccines, or 1 dose within 2 months for Johnson and Johnson). 
• You received your full series over 5 months ago for Pfizer and Moderna or over 2 months ago for Johnson and Johnson, and have also received a booster shot. 

Proof of vaccination is required during the hiring process, and employees will be required to get booster shots as they become eligible to maintain their fully-vaccinated status.  

As federal guidance on booster shots evolves, the definition of ‘fully vaccinated’ may change.  

In accordance with EEOC guidance, if you are not vaccinated or do not intend to be due to medical reasons or deeply held religious beliefs, you may make an accommodation request and Square Roots will make a reasonable effort to accommodate you, subject to the requirements of the role you are applying for. 

Failure to be fully vaccinated by start date without a documented accommodation will result in offer rescindment or termination.