Marketing Intelligence Specialist

Number of employees

5500

Newark, CA, United States

Posted on: 2023-11-09

Category: emobility

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Expired

Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

Lucid is the new generation of EV. Our relentless focus on innovation, luxury, and sustainability drives us into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.  

Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
 
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
 
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.
· California (Bay Area) - $96,000-$132,000

Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Lucid maintains your privacy according to its Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
 
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes. 

You Will:

  • Analyze and maintain the database of fans, prospects, leads and clients
  • Create and maintain updated customer profiles
  • Work with the digital team and agencies to build look alike models and behavioral models
  • In coordination with the sales team and the Studio managers plan and develop conquest campaigns aimed to generate traffic and test drives for the Studios
  • In coordination with the event team plan and execute geo targeted campaigns aimed to ensure qualified leads and traffic during events, pop up, local activationsb
  • Plan and execute geo targeted campaigns in proximity of studios and events aimed to generate qualified traffic and leads
  • Responsible for demographic research and the marketing intelligence needed to create effective marketing campaigns and to prepare the launch of new vehicles
  • Responsible for all the reporting aimed to understand and improve the ROI and the efficiency of the campaigns
  • Analyzes competitors’ activities and explores new opportunities
  • Monitors existing suppliers and scouts for new sources to ensure quality and efficiency of the campaigns
  • Skills:

  • Superior analytical and multifunctional skills
  • Knowledge of Salesforce, Salesforce Marketing Cloud and Dataase management
  • Experience with Tableau
  • Capability to organize processes, creating links and coordination between different functions and departments
  • At least 3 years of experience in similar positions; automotive or consulting experience is a plus
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