Marketing Event Specialist

Number of employees

5500

Newark, CA, United States

Posted on: 2022-07-01

Category: emobility

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Expired

Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

Lucid is the new generation of EV. Our relentless focus on innovation, luxury, and sustainability drives us into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.  

Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
 
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
 
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

The primary role of the Marketing Events Specialist will be to coordinate, organize and support all external events and activations for the first ever Lucid Driving Program. We prioritize a world-class customer experience, and our driving program plays a key role in building the Lucid brand by creating unparalleled driving experiences for our customers. Above all, this role will be a passionate and organized project coordinator that understands marketing and event techniques, logistics, budgeting, and an entrepreneurial approach to event operations.
 
The Marketing Events Specialist will be instrumental in helping build out our Driving Program strategy and go to market plan.
 
This role combines marketing, events, sales, and program management, and requires a high degree of organization and customer-focused energy.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Notice regarding COVID-19 vaccination requirement as a condition of gainful employment within the United States
At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus, and the increased transmissibility with recent variants, all new Lucid employees, whose job will be based in the United States, must provide original documentation confirming status as having received the prescribed inoculation (doses) based on the manufacturer's guidelines on their first day of employment.
 
Individuals seeking a medical and/or religious exemption from this requirement may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.
 
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes. 

The Role:

  • Maintain high level knowledge of the company’s vision mission and brand goals
  • Support, organize and execute high impact marketing activities and events consistent with Lucid’s global brand culture
  • Focus on creating efficiencies with existing programs, leveraging data and insights for scale, and solving big problems
  • Contribute to event ideation process and brainstorm
  • Conduct venue and vendors’ research
  • Build presentations (Mood Boards, Vision Boards, Activity Programs)
  • Gather vendor proposals, and make vendors competitive analysis
  • Support with venue, partnership, agency, and vendor contracts, including negotiations, internal approval process and proper fulfillment
  • Assist in compiling events budgets, and be the liaison with account payable
  • Successfully execute projects at or below budget
  • Coordinate the planning and execution of our National Driving Program and other activities that have national or worldwide relevance for the Lucid brand
  • Support marketing vehicle demo fleet, assisting in the order process, supervising the appropriate use, and ensuring timely availability for sale at the end of the assigned programs.
  • Supervise any contracted event support personnel
  • Assist with vendors coordination during events set-up and tear-down
  • Coordinate shipping procedures and arrangements pre and post events
  • Develop and implement tools and activities for capturing new leads at events, managing data integration in Lucid CRM systems, reporting and metrics
  • Maintain up-to-date knowledge of our products and their value to our customers
  • Think critically about event lead data and recommend new and scalable strategies to improve both lead numbers and the customer experience
  • Create, track, and manage invite and RSVP lists
  • General admin duties and other duties as assigned by senior management
  • Qualifications:

  • 3+ years of professional experience in marketing + events
  • Ability to travel up to 60% of the time
  • Track record of working across multiple teams to build, operationalize, improve, and scale programs, products and processes
  • Working knowledge of hospitality and VIP management
  • Passion for a fast-paced, high growth environment
  • Proficiency in Microsoft Office (Outlook, Word, Excel, Power Point)
  • Strong organizational, time-management, problem-solving, and analytical skills
  • Self-starter and quick thinker who thrives in ambiguous and rapidly changing situations
  • Self-reliant and can-do attitude
  • Excellent communication, interpersonal and organizational skills, and the ability to relentlessly prioritize
  • Strong sense of responsibility, and ability to complete tasks with minimal supervision
  • Strong commitment to excellence and high standards
  • Detail oriented – develop a methodology to make certain all reports are accurate
  • Ability to stand and walk for several hours at a time
  • Integrity, honesty, openness, and willingness to operate as a team player
  • Ability to effectively present information to upper management and other groups, internally and externally
  • Excellent written and oral communication skills
  • Have and maintain a valid U.S. Driver's License
  • Advantageous:

  • A passion for and working knowledge of automobiles, EVs and the future of mobility
  • Experience working on and executing driving programs for other OEMs
  • Sales and Marketing experience a plus
  • Experience creating and executing program strategies
  • Strong design style, with high fashion and luxury lifestyle passion
  • Experience in luxury and high-tech industries
  • Excellent interpersonal and communication skills
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