Marketing Director

Number of employees


Valencia, ESP, Spain

Posted on: 2023-09-28

Category: energy

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Employment type:

Full time

Experience required:



Salary not provided

About the company:

We're on a mission to make a big green dent in the universe by building a truly sustainable energy system globally.

That means making power greener, smarter, and more affordable for everyone.

We put customers at the heart of everything we do: with always-fair prices, transparency and outrageous customer service.

We drive system change: with transformative tech to make renewable energy the norm and end global reliance on fossil fuels.

Octopus Energy Group is made up of 10 businesses spanning 6 countries across 3 continents, including: Octopus Energy Retail, Kraken Technologies, Octopus Energy Generation, Kraken Flex, Octopus Electric Vehicles, and the Octopus Centre for Net Zero. More on OEG @

We are expanding our team in Valencia (Spain). We are looking for a someone who will be responsible for managing all digital marketing channels, our website and blogs as well as our social media channels. In addition, you will design, develop, measure and control advertising campaigns and direct customer acquisition.

We’re looking for someone to lead marketing for the Octopus Energy domestic retail business in the Spain, but there’s probably some things you should know… 

We don’t use agencies - we really don’t, not for creative, production, or even media. We’ve a fabulous team of in-house designers, UX, writers and front enders. We do our own media buying.  You could say, in fact, that we’re half agency, but we’re your most favourite ever client, the one you secretly yearned to work at. 

We’re pretty obsessive.  We think about our customers a lot.  A lot a lot.  We answer emails from customers, we join in on social media (and I mean we, as leaders do), we think constantly about what makes great experiences, great stories and great reasons for people to join us. 

We’re looking for someone who’s worked their way round the marketing mix and can trot out some good metrics, but actually, what you really really know, is humans. You can put together a brand pyramid, but it makes you cry inside a little bit, because actually you feel what a brand is, why people choose it (even where that might seem illogical), and you’re just a little bit fascinated about why people make the choices they do. 

You’ve led a team, and we don’t mean just managing FTEs - you’ll happily work with no direct reports, because your enthusiasm means awesome people will follow you, and you’ll get stuff done. You’ll have direct reports but you won’t measure your worth in how many, in fact the opposite. You’re a grafter, but you’re a smart grafter, you put effort where you know it delivers the most value - writing out an agenda for a meeting kills a little bit of your soul.  

You’ve a burning desire to turn your skills to something meaningful.  You enjoy the pace of the commercial world, but you’d rather not flog FMCG any more, you’d want to be delivering something more sustainable to the world. 

And finally. We have to be honest, we find that people from traditional businesses often struggle here. We don’t work to backlogs, we don’t write business cases but we prioritise effectiveness and efficiency above all else. We expect accountability without process, and responsibility without functional shoulder pads. We get stuff done by knowing what’s right, and sometimes that’s hard. 

This will be a senior role, reporting into the CEO of country and looking after the brand and its growth in the Spain. 

We’re looking for someone who thrives on solving tough problems. Someone who can challenge those around them, and be challenged, while delivering delightful experiences for our internal and external customers.

Tasks to perform

  • Manage and measure the ROI and KPIs of the department and campaigns being run
  • Oversee social media accounts
  • Work with the team on the website: design, tone/messaging and conversion strategy
  • Establish an online communication strategy for blog content
  • Work with the marketing team at our London HQ
  • Training the marketing team
  • Running the brand identity in Spain
  • We're looking for a person who has

  • In-depth knowledge of mass sales in the residential market
  • Excellent verbal and written communication skills with the ability to adapt communication style to achieve maximum impact on relevant situations and audiences
  • Knowledge of social media and its different uses as communication and customer service channels
  • Leadership and teamwork skills
  • Propose different, unconventional ideas that help to work in new innovative and creative perspectives
  • High level of English
  • What you'll love about us...

  • Our company culture - we won best company to work for in 2019 and our group CEO, Greg has recorded a podcast about our culture and how we empower our people   
  • Flexible working environment - genuine work life balance here, we are in the top 5 companies in the UK, we treat you as a human, and do our best to make work and life merge smoothly together - this is the same in Spain
  • Relaxation - we don’t count your holidays here, we work hard, and so we know you need to play hard as well (within reason of course) 
  • Equity Options Scheme - you own your own part of the business, share options in the whole Octopus Energy Group so we all work together towards success 
  • Office culture - have a certain tech requirement? We’ll do our best to get it. Our offices are also stocked with fruit, breakfast, great coffee and soft drinks. Weekly on a Friday we all get together (this happens virtually too) for company updates and drinks - we call it Family Dinner 
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