International Brand Coordinator

Number of employees

5500

Newark, CA, United States

Posted on: 2023-12-06

Category: emobility

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Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

Lucid is the new generation of EV. Our relentless focus on innovation, luxury, and sustainability drives us into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.  

Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
 
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
 
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

Reporting to the Director of Brand, the International Brand Coordinator manages and coordinates brand-related activities and initiatives across multiple international markets. This role ensures brand consistency and alignment with cultural nuances and market-specific requirements. You will combine strategic thinking, cultural sensitivity, communication skills, and project management abilities to effectively coordinate brand activities across different regions.

Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education, and training; certifications; and other relevant business and organizational factors.

·       California San Francisco Bay Area - $26-$34/hour

Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.  (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Lucid maintains your privacy according to its Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
 
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes. 

The Role:

  • Ensures consistent brand representation and messaging across all international markets
  • Collaborates with regional and local teams to implement global brand strategies effectively
  • Conducts market research to understand the preferences, trends, and competitive landscape in each international market; or coordinates with local teams to perform the research and aggregates results
  • Provides insights and recommendations to the brand team based on market-specific data
  • Develops and maintains international brand guidelines that consider regional variations while upholding the core brand identity
  • Communicates and educates local teams on brand guidelines and standards
  • Serves as a central point of contact for international brand-related inquiries and requests
  • Facilitates communication and collaboration among global and local brand teams
  • Ensures consistent flow of communication between HQ and local offices, facilitating and assisting in all aspects of local and global content production and distribution
  • Requirements:

  • 2 - 4 years of experience in marketing coordination or similar role
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Experience using data analytics software for research
  • Excellent communication and presentation skills
  • Proficiency in all production and communication platforms, such as frame.io, Air Table, Smartsheets, MS Office suite, Keynote, etc.
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