Influencer Relations Manager

Number of employees

840

El Segundo, CA, United States

Posted on: 2024-02-15

Category: food

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Expired

Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

WE BELIEVE THERE’S A BETTER WAY TO FEED OUR FUTURE.

By shifting from animal to plant-based meat, we can positively affect the planet, the environment, the climate and even ourselves. After all, the positive choices we make every day – no matter how small – can have a great impact on our world.

COMPANY DESCRIPTION

At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

We are looking for a passionate, driven, and organized Influencer Relations Manager who will be responsible for establishing, growing, and maintaining Beyond Meat’s community of influencers and ambassadors. The ideal candidate is a proactive, go-getter who is excited for the opportunity to create an influencer program from the ground-up and share the positive and powerful impact of shifting to a plant-based diet including Beyond Meat while inspiring consumers to Go Beyond.

A successful candidate will also possess strong communication and interpersonal skills, be a self-starter who can work independently but also contribute to team efforts, have a creative eye for detail, and enjoy developing relationships with online contacts. The role reports into the Sr. Director of Communications and PR but will collaborate closely across the marketing team.

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.

TASKS, DUTIES, & GENERAL RESPONSIBILITIES

  • Drive the development of Beyond Meat’s influencer program including researching, identifying and surfacing influencers that authentically represent and reach new and existing Beyond Meat customers across various social media channels and emerging platforms with data and insights to support reasoning
  • Grow and cultivate a roster of authentic influencers and ambassadors to support the brand across multiple verticals including sports/athletics, lifestyle, culinary, sustainability, health, animal advocacy and more
  • Own campaigns and influencer relationships throughout the entirety of their life cycles including talent identification, vetting, briefing, pitching, negotiations, content ideation, production, amplification, analytics and more
  • Manage influencer production timelines and content calendars, as well as facilitate internal and external content reviews
  • Assist in day-to-day seeding efforts including product send outs and influencer mailers
  • Track, analyze and produce insightful reports surrounding influencer activity using agreed upon score cards to prove ROI and to advise on future optimizations of our strategy, KPIs and best practices, and communicating wins across the organization
  • Partner with Marketing and Communications on strategy, and with Legal and Finance on contracts and new vendor onboarding 
  • Monitor and maintain a strong understanding of activity from competitors, other aspirational brands and influencer culture to gauge trends and inspiration in a constantly changing landscape
  • Build out tailored onboarding materials to ensure success from the start 
  • Build out internal tool kits that allow the program to be communicated and scaled across the organization and to more influencers. Keep detailed documentation of best practices, effective briefs, wins and losses, and analytics to support all 
  • QUALIFICATIONS: Education, Technical Skills, and/or Previous Experience

  • Bachelor’s degree in marketing, communications, or relevant field preferred 
  • 3-5 years of experience in social media management or influencer marketing (at an agency, in-house, etc.)  
  • Proven 3-5 years of established relationships with influencers, talent managers, and agencies in the food, lifestyle, wellness, and fitness categories
  • Highly organized, focused, and detail oriented. Highly effective in project management, organizational systems, and workflows
  • Willingness to “roll up your sleeves” to get things done and ensure projects are completed on time and on budget 
  • Proactive problem-solving skills: anticipate obstacles and quickly generate alternate solutions/ideas, changing course as needed
  • Experience using influencer marketing platforms to identify and vet talent and manage and measure campaigns
  • Experience with influencer and social media analytics, with a proven ability to convert data into actionable insights and recommendations
  • In-depth knowledge of social media and emerging platforms to determine how brand owned channels can benefit from, complement, or supplement influencer activity     
  • Able to work collaboratively and independently, multitask and manage a varied, high-volume workload within the ever-changing digital ecosystem
  • Comfortable and professional around high-end talent such as artists, athletes, and celebrities. Ability to maintain confidentiality
  • Deep understanding of plant-based community, food, music, sports, culture, and internet culture
  • WORK ENVIRONMENT

  • Expected to be in the office five (5) days per week at our El Segundo, CA HQ
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