Director of Product Marketing

Voltus is a German online retailer headquartered in Bad Schwartau that specializes in electrical materials, smart home systems, switches, sockets, and related building technology products. The company offers a broad catalog spanning KNX and DALI smart home automation components, lighting, renewable energy products, ventilation and climate control systems, and security technology, serving both professional installers and end consumers across numerous international markets. Voltus provides expert consulting services in KNX and DALI systems, positioning itself as a knowledgeable partner for energy-efficient building automation. The company's product range supports sustainability goals by enabling intelligent energy management in residential and commercial buildings. Through smart home automation technologies such as KNX-based actuators, sensors, gateways, and visualization systems, Voltus helps customers reduce energy consumption and optimize the use of renewable energy sources. Their offerings in renewable energies and advanced climate control further align with broader green building and decarbonization objectives. Voltus distinguishes itself through its comprehensive product portfolio, multilingual e-commerce platform serving dozens of countries, and dedicated technical consulting support. The combination of a trusted-shop-certified purchasing environment, invoice payment options, and a 30-day return policy reflects a customer-oriented approach aimed at both professional trades and private buyers seeking sustainable building solutions.

Voltus is the leading DER technology platform and virtual power plant operator connecting distributed energy resources to electricity markets, delivering less expensive, more reliable, and more sustainable electricity. Our commercial and industrial customers and DER partners generate cash by allowing Voltus to maximize the value of their flexible load, distributed generation, energy storage, energy efficiency, and electric vehicle resources in these markets.

Position Description

Voltus is seeking a Director of Product Marketing to own product-market fit for our platform. You'll sit close to the product organization, help shape our roadmap, and bring customer and market insight directly into product decisions. You'll own positioning and lead features from idea through launch, focusing on major product launches rather than day-to-day campaign execution.

You'll start as an individual contributor with the opportunity to build and lead a small product marketing team as the function grows.

The ideal candidate has deep experience in the energy space, ideally B2B, and has marketed to a broad, non-technical buyer base similar to our commercial and industrial customers. You're comfortable getting into the details with product and engineering, and just as skilled at translating that complexity into language a broad, non-expert audience can understand. You use AI tools to extend your own output and move faster.

Responsibilities

Own product-market fit: embed with the product organization, understand the roadmap, and represent the voice of the customer and market in product decisions

Build and own core product positioning and messaging

Build a repeatable launch playbook and lead launches for major product features, end to end

Partner with sales to enable the team on new products and positioning

Translate complex product and market detail into clear, compelling stories for a broad audience

Use AI tools to increase your own output and move quickly

Build and lead a small product marketing team as the function grows

Skills

Experience in the energy space strongly preferred, B2B background required

Experience marketing to a broad, non-technical buyer base similar to commercial and industrial customers

Proven track record building product positioning, launch playbooks, and sales enablement

Strong storytelling and positioning skills; able to simplify complexity for a non-expert audience

Comfortable directing AI tools to increase personal output and productivity

Ready to operate as an individual contributor now, with the ability to build and lead a team over time

Comfortable working across US time zones and traveling for events, conferences, and sales meetings