Overview

Too many of the foods we eat destroy our health and our climate, and we aim to change that by replacing one of the most destructive foods on the planet with healthy and environmentally friendly alternatives. 

Apply your skills to help improve the health of all people and our planet through the food we eat.

About Us

Zero Acre Farms is a food company focused on delicious, healthy, and environmentally friendly cooking oil, with a mission to end the food industry's dependence on destructive vegetable oils. We’re a team of food lovers, scientists, innovators, and problem solvers. We believe in taking care of our bodies and the planet without sacrificing the foods we love.

Zero Acre Farms was recognized by Fast Company as one of the world’s “Most Innovative Companies'' of 2023 for its pioneering, Whole30 Approved®, all-purpose cooking oil, which has higher levels of heart-healthy monounsaturated fat than even olive oil, a high smoke point, and a clean, neutral taste. The company is backed by an all-star group of investors, chefs, health thought leaders, and changemakers including Lowercarbon Capital, Fifty Years, S2G Ventures, Collaborative Fund, Virgin Group, Chipotle’s Cultivate Next Fund, Robert Downey Jr.'s FootPrint Coalition Ventures and others.

The Role

The Director of Brand Marketing will “bring the brand to life” and be the key driver in building meaning and preference for Zero Acre whether it shows up on a restaurant menu or a pantry snack. Through consumer engagement and the commercial success of our partners, this role will architect a brand plan that develops strong relationships and marketing programs across B2B/B2C. You will transform a category, create a household brand, and inspire a new wave of label reading.

This role is fundamental to the business, as we are an innovator and disruptor within this industry. We are looking for someone who knows how to cut through the noise and focus on storytelling that works. You understand how to work with senior leadership to ideate, concept, and wireframe activations that go beyond driving “awareness” but rather driving brand recall. We believe that marketing is no longer a one-size-fits-all approach for our channels. You should understand how to think of the big idea/picture and how to adapt that big picture to different channels.

Responsibilities

You’ll have broad ownership of all owned and earned channels–setting strategy, creative direction, and enabling execution to build a compelling presence in the market that supports all business channels (restaurants, CPG, DTC). You’re eager to build a big, bold, unforgettable brand and know how to pull it together with the right resources and team in a 0 to 1 growth stage:

• Content + Channels: 
• Owned channel strategy and management including social, CRM, site, blog, and CX – you will bring vision and cohesion to every brand touchpoint in every channel, from a customer service interaction to an instagram post
• Partnerships: 
• Strategy and opportunity for people and brand partnerships to activate storytelling and growth across restaurant / CPG partners and DTC
• Includes affiliate, brand collaborations, chef ambassadors, and events
• Campaigns + Creative: 
• Driving the brand calendar and campaign development, working closely with head of foodservice (restaurant) marketing on key accounts
• Creative evolution, including art direction, tone & voice, and design
• Creative direction for all partnership launches with restaurants and CPG brands
• Comms: 
• Brand messaging, stakeholder strategy and founder communications 
• You will work cross-functionally to develop product messaging and claims that unlock appeal and sales velocity
• PR: 
• Media strategy, education, and engagement that drives a compelling narrative in market for our product innovation, restaurant partner success, and consumer/industry/category trends
• You naturally build relationships and community, finding ways to connect our brand values and ethos with other entities

You and Your Experience

• A mission-driven, passionate, and curious human who has a strong interest in food, health & wellness, and/or sustainability.
• An experienced leader who has played a key role in scaling a brand through stages of growth. 
• Direct, deep experience working on different levers of brand marketing, including content marketing, partnerships, communications/PR, and creative. 
• Able to balance the creative art and analytical science of brand marketing—you see the connection between brand marketing and company growth. 
• You love collaborating and working cross-functionally— you are comfortable in the details when you need to be and can zoom out for big picture clarity
• Experience managing brand budget, allocations, and reporting
• Excited about joining a passionate team with big dreams looking to make a positive difference in this world.

What We Offer:

• The excitement and purpose of a mission-driven startup and the stability of a well-funded company with experienced founders and executives at the helm.
• Empowered team members with minimal bureaucracy.
• Competitive salary and meaningful equity.
• Flexible vacation time (minimum 2 weeks).
• Focus on uninterrupted deep work time every day.
• Medical, dental, and vision coverage, with 401K coming soon.
• Additional perks like Audible membership and free books.
• Fun and engaging community. Work with driven, ambitious, health-conscious people who care about their work and impact on the world.

The following represents the expected compensation range for this role: The estimated pay range is $160,000 - $215,000 and will be based on a combination of the candidate's experience and location. Additionally, this role is eligible to participate in Zero Acre Farms benefits and equity programs.