Digital Marketing Executive

Number of employees


London, UK, United Kingdom

Posted on: 2024-06-28

Category: energy

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Employment type:

Full time

Experience required:



Salary not provided

About the company:

We're on a mission to make a big green dent in the universe by building a truly sustainable energy system globally.

That means making power greener, smarter, and more affordable for everyone.

We put customers at the heart of everything we do: with always-fair prices, transparency and outrageous customer service.

We drive system change: with transformative tech to make renewable energy the norm and end global reliance on fossil fuels.

Octopus Energy Group is made up of 10 businesses spanning 6 countries across 3 continents, including: Octopus Energy Retail, Kraken Technologies, Octopus Energy Generation, Kraken Flex, Octopus Electric Vehicles, and the Octopus Centre for Net Zero. More on OEG @

What we do. Electric Car Leasing

Why we do it. Greener. Fairer. Future.

We’re helping the masses to join the electric driving revolution and we need your help. 

We make it totally hassle free to switch to electric driving by giving customers the whole EV package. Car, charging, energy. The lot. 

We are looking for a Digital Marketing Executive to help us grow our Electric Vehicle Business. We're looking for an digital marketer who will be responsible for reaching new customers by: 

- Delivering Octopus Electric Vehicle’s digital marketing strategy
- Continuously optimising our digital marketing funnel
- Providing insights through data to internal stakeholders

About us

The electric revolution has arrived - and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK. 

We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry changing customer experience. This is the chance to join one of the UK’s most exciting start-ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.

Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience. 

We're an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.

If this sounds like you then we'd love to hear from you.

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.

What you'll do...

  • Work with the wider marketing team to plan and deliver cross-channel marketing campaigns
  • Take data extracts from various sources to provide key stakeholders with clear insight into performance
  • Test & learn, then, test & learn again! Optimise performance across our marketing acquisition funnel both through ads & website optimisation
  • Be very hands on inside various ad platforms, making sure our performance is as strong as possible
  • Updating car content on our website to make sure the latest models and deals are visible to our customers.
  • Proactively identify and analyse the latest digital trends and tech developments to ensure our ad tech is up to date
  • Work with the content team to make sure all creative and ad copy is line with the Octopus Electric Vehicles tone of voice and brand identity
  • What you'll need...

  • Digital marketing experience:  even better if you have run paid social and PPC campaigns before plus a keen interest in digital marketing and behavioural science.
  • Learning Mindset: inquisitive and curious, with a focus on building positive feedback loops to continuously improve marketing campaigns
  • Ability to prioritise: and think critically - there’s always a lot going on and loads of cool things we could do. You need to be able to decipher which tasks we should do 
  • A data-driven approach:  if you can’t measure it, you can’t improve it so you need the ability to identify and solve problems, comfortable presenting and visualising data.
  • Self-starter: eager to learn and thrive in a high-functioning and fast paced environment.

  • What you'll ideally have...
  • A good understanding of GTM & GA4.
  • Experience in the Google, Microsoft, LinkedIn, & Meta Ads platforms.
  • Experience in Databricks & Zapier is a bonus, but not necessary
  • Why else you'll love it here

  • Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
  • Octopus Energy is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We won best company to work for in 2022, on Glassdoor we were voted 50 best places to work in 2022 and our Group CEO, Greg has recorded a podcast about our culture and how we empower our people 
  • Visit our perks hub - Octopus Employee Benefits
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