Digital Asset Manager

Number of employees


Newark, CA, United States

Posted on: 2023-12-06

Category: emobility

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Employment type:

Full time

Experience required:



Salary not provided

About the company:

Lucid is the new generation of EV. Our relentless focus on innovation, luxury, and sustainability drives us into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.  

Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

The Digital Asset Manager ensures that the company's digital brand assets are organized, accessible, and consistent across various digital platforms and marketing channels. This person protects and enhances the brand's digital identity. They maintain brand integrity, optimize workflows, and ensure that digital assets are effectively leveraged for marketing and communication purposes.

Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education, and training; certifications; and other relevant business and organizational factors.

·       California San Francisco Bay Area - $131,000 - $170,000 per year

Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.  (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Lucid maintains your privacy according to its Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes. 

The Role:

  • Curates, organizes, and maintains a centralized digital asset library that includes logos, images, videos, fonts, templates, and other brand-related digital assets
  • Ensures that digital assets are appropriately labeled, categorized, and tagged for easy retrieval and use by marketing and design teams
  • Maintains version control for digital assets to track changes and revisions, preventing outdated or incorrect assets from being used
  • Implements processes for tracking and archiving historical versions of assets
  • Establishes and enforces access controls and permissions to ensure that only authorized personnel can access and modify brand assets
  • Implements a system for quick and secure retrieval of assets, such as a digital asset management (DAM) system
  • Facilitates the distribution of digital assets to relevant teams and external partners as needed
  • Ensures that assets are available in appropriate formats and sizes for different digital channels and platforms
  • Monitors and manages licenses and copyrights for digital assets to ensure legal compliance
  • Keeps records of usage rights and expiration dates for stock photos, music, and other licensed content
  • Enforces brand guidelines and standards across all digital assets to maintain a consistent brand image and identity
  • Collaborates with design and marketing teams to ensure that all digital content aligns with brand guidelines
  • Conducts regular audits of digital assets to identify and rectify any inconsistencies or deviations from brand guidelines
  • Collaborates with design and marketing teams to improve asset quality and relevance
  • Trains employees and stakeholders on proper usage and access procedures for digital assets
  • Provides ongoing support and assistance to users, addressing asset-related queries and issues
  • Responsible for creating, maintaining and updating an easy-to-use destination serving as a weekly snapshot of upcoming content and campaign creative, accessible to all internal stakeholders
  • Requirements:

  • 8+ years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience
  • Skilled in managing a high volume of creative and content 
  • Passion for mission-driven brands 
  • Expert aptitude in project management tools like Basecamp, Asana, etc. 
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