Demand Generation Director
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Employment type:
Full time
Experience required:
Director
Salary
Salary not provided
About the company:
Join us in shaping the future of mobility. If you'd like to learn more about what it's like to build the new fueling network, check out our Engineering Blog: www.chargepoint.com/engineering
About Us
With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.
Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.
At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.
Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.
Reports To
Vice President, Marketing
What You Will Be Doing
ChargePoint is seeking a strategic and results-oriented Director, Demand Generation to lead and scale our global demand generation initiatives. This individual will be responsible for developing and executing integrated marketing programs that drive pipeline growth across multiple customer segments, including enterprise, commercial, and fleet. This role will partner closely with Product Marketing, Sales, and Digital teams to ensure full-funnel optimization and measurable business impact.
What You Will Bring to ChargePoint
- Develop and lead the global demand generation strategy to support revenue and pipeline goals across key market segments and regions
- Own campaign planning, execution, and performance tracking across multiple channels (email, webinars, content syndication, digital advertising, ABM, events, etc.)
- Partner with Sales and Revenue Operations to align on lead scoring, routing, attribution, and follow-up processes
- Manage marketing automation and CRM systems (e.g., Marketo, Salesforce) to track performance, optimize conversion rates, and improve ROI
- Lead a team of marketers, providing coaching, mentorship, and performance management
- Collaborate with Product Marketing to translate positioning and messaging into targeted campaigns
- Monitor trends and continuously test new channels and tactics to scale and improve lead quality and engagement
- Report on pipeline contribution, conversion metrics, and campaign effectiveness to senior leadership
Requirements
- 10+ years of B2B marketing experience, with at least 5 years focused on demand generation in a leadership role
- Proven track record of designing and executing programs that generate measurable pipeline and revenue growth
- Strong understanding of marketing technologies, including Marketo, Salesforce, and attribution/reporting tools
- Experience leading teams and managing agencies or external partners
- Excellent analytical, communication, and project management skills
- Experience in the clean energy, EV, or SaaS space is a plus
- Bachelor’s degree in Marketing, Business, or related field (MBA a plus)
Location
Campbell, CA strongly preferred or Remote
ChargePoint is committed to fair and equitable compensation practices. The targeted US salary range for roles at this operating level is $147,500 to $255,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location.
We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
If there is a match between your experiences/skills and the Company needs, we will contact you directly.
ChargePoint is an equal opportunity employer.
Applicants only - Recruiting agencies do not contact.
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