Creative Director, Copy

Lucid Motors

5500

Newark, CA, United States

Posted on: 2022-10-26

Category: emobility

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Expired

Employment type:

Full time

Experience required:

Director

Salary

Salary not provided

About the company:

Lucid is the new generation of EV. Our relentless focus on innovation, luxury, and sustainability drives us into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.

Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

We are seeking a talented, passionate, and versatile Creative Director, to tell the story of our brand and products. This Director will be a leader in our marketing and communications team, with a proven record of crafting work that is thoughtful, meaningful, provocative at times, clear, and inspiring. They will empower up-and-coming writers and art directors, and provide clear feedback within their teams. This position reports directly to the VP of Marketing & Communications.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Notice regarding COVID-19 protocols

At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus all new Lucid employees, whose job will be based in the United States may or may not be required to provide original documentation confirming status as having received the prescribed inoculation (doses). Vaccination requirements are dependent upon location and position, please refer to the job description for more details.

Individuals in positions requiring vaccinations may seek a medical and/or religious exemption from this requirement and may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.

The Role:

Create, review, and drive creative for the Lucid brand and products – for use across a multitude of channels.

Work across disciplines to integrate strategies and messaging for advertising, online, retail, events, and other mediums of communication.

Manage, mentor, and grow multiple teams of writers and art directors to make creative conceptual work across all mediums.

Partner with producers and project managers to ensure schedules are accurate, realistic, and deadlines are met.

Liaise with subject-matter experts to understand our technology and products in order to create clear and engaging messages.

Build a Lucid Voice & Tone Style Guide to apply across platforms and share with other departments to drive a cohesive brand vision.

Present creative work to executive staff and stakeholders.

Qualifications

10+ years experience writing content, providing creative direction, concepting, and producing for major marketing, communication, or advertising campaigns.

A strong portfolio of work containing samples from a multitude of platforms.

The ability to distill technically complex subjects into clear communication.

A can-do attitude with excellent written and oral communication skills.

Experience managing creative teams in the launch of luxury or technology-focused products.

Efficiency in a deadline-driven environment with multiple concurrent assignments.

The ability to thrive in a fast-paced and constantly changing environment.

A passion for and working knowledge of automobiles and EVs

Prior ad-agency experience preferred

Post-graduate ad school experience a plus

Experience in the luxury or B2C high-tech industries advantageous

A working knowledge of content management systems

An opinion on the Oxford comma