Chief Sales Officer

Number of employees

50

Harelbeke, Belgium

Posted on: 2025-08-28

Category: emobility

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Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

Smappee EV charging stations ensure cost-efficient charging of your car at home, work or on the road. Up to 6x cheaper. But that’s not all. Smappee analyzes your consumption of electricity, solar energy, water and gas in real time making it easy for you to use energy in the cheapest and most efficient way. 

 
Smappee stands for Smart Appliance for Energy Efficiency. At the core of everything we do, we aim to facilitate energy efficiency in an innovative, easy, and fun way. Our cutting-edge technology empowers businesses and individuals to take control of their energy consumption, reduce costs, and contribute to a sustainable future. Our offering focuses on energy management solutions and electric vehicle charging. With a global reach and a dynamic, rapidly expanding team, we're driving innovation and sustainability to power a brighter future. 

As part of our ambitious journey of further growth, we are looking to strengthen our C-level team with a Chief Sales Officer (CSO). 

In this key leadership role, you build and manage the global sales organisation while driving further expansion. You guide the commercial team through its strategic and commercial-operational transition, from a hardware-focused company to a solutions and services provider. 

You directly lead a team of 4 Regional Sales Managers who manage local sales teams with a regional or industry focus, and 1 Sales Operations Manager. You are a member of the Management Team and report directly to the CEO. 

Responsibilities 

Commercial strategy & regional execution 

  • You define the overall commercial strategy and ensure its successful implementation and adaptation in local markets. 
  • You make well-supported decisions (criteria for local presence, regional or country-specific approaches, team composition, etc.), set the direction and make choices, maintain focus and critically evaluate results. This way, you ensure all regions are successful and profitable. 

 

International sales management & commercial expansion 

  • You drive growth in countries where Smappee is already active, including Belgium, France, the Netherlands, the Nordics, the DACH region, Australia, New Zealand, the US, South-Africa and the APAC region. 
  • You lead a team of 7 direct reports (4 Regional Sales Managers, 1 Sales Operations Manager and 2 senior sales professionals) and oversee a commercial organisation of 30 people in total. 
  • You provide guidance and set up clear commercial processes. You also establish a motivating framework with targets and KPIs, and ensure necessary follow-up and adjustments. 
  • You drive further growth by exploring opportunities to establish business in new regions and countries and build local sales teams as well as international partnerships. 

 

Strategic and operational transition 

  • You guide the commercial team through the strategic and commercial-operational transition from a hardware-focused company to a solutions and services provider. 
  • You provide clarity and help the Regional Sales Managers in translating the commercial strategy into the sales of smart charging solutions, focusing on a clear business model and strong value proposition that creates recurring revenues (while respecting established revenues). 

Requirements

  • You are a strong leader with a proven track record in managing international B2B sales organizations and realising growth, in EV or in a product/ hardware sales environment. 
  • You are capable of driving the company’s commercial strategy while ensuring successful implementation across various local markets. 
  • You are skilled at leading and developing high-performing teams, with the ability to inspire and mentor Regional Sales Managers and their respective teams. 
  • You are adaptable and innovative, with the ability to navigate and lead through complex, fast-changing environments while maintaining a focus on strategic goals. 
  • You are data-driven and results-oriented, consistently evaluating performance against targets and KPIs, and making necessary adjustments to ensure profitability and growth. 
  • You are an excellent communicator (in English and preferably Dutch) and collaborator, able to work closely with cross-functional teams and the management team. 
  • You are based in Belgium with around 20% travel (mainly Europe). 

Benefits

At Smappee we believe in a modern and dynamic work environment where you can be yourself and truly inspire people to contribute to a better planet. What can you expect exactly? 

  • An inspiring office environment at cleantech hub Snowball: a place where companies with a heart for sustainable innovation can get inspired and grow 
  • Personal growth with multiple career and personal development opportunities in an organization that is constantly evolving 
  • A competitive salary package based on experience, complemented with benefits 
  • A high-impact role with the opportunity to shape the corporate sales approach at a European level 
  • A job where you can truly contribute to a better planet 

"The selection process is conducted in exclusive collaboration with Taking Turns."

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