Chief Marketing Officer/VP Marketing

• Develop and lead creative, brand and communications strategies to increase Climax Foods’ brand visibility and awareness
• Build a data-driven consumer insights and research capability to develop a deep understanding of consumer behavior and consumer purchase decision factors to inform, create and optimize marketing programs
• Define the Climax Foods’ brand story as interpreted by the consumer and develop a program to communicate with consumers and influencers   
• Develop a comprehensive engagement strategy that involves social, loyalty, and in-store experience and ultimately drives new customer and revenue growth at scale
• Build a strategic marketing plan with innovative campaigns that are driven by performance and influencer marketing, creative, online & offline efforts, brand & direct marketing, as well as community building
• Work closely with the product and operations to launch new products into the market and oversee all marketing messaging throughout the partner, operations and customer journey
• Equip and enable internal teams to effectively and consistently pitch the Climax Foods value proposition to outside vendors and constituents
• At onset, build a multi-channel marketing capability focused on identifying and recruiting new foodservice operators and retailers to sell Climax Foods products and build a robust channel marketing program to support the sales efforts to include developing point of sale marketing, sampling programs and tasting events
• Develop & manage the marketing budget for optimization to ensure activities are effective, efficient and deliver successful ROI metrics
• Manage and grow the marketing and commercial teams
• Create accountability within the team by developing metrics, OKRs and performance expectations

• Strong leadership experience with a “roll up the sleeves” and “no job is too small” mindset 
• 7-10+ yrs experience with proven results as a Marketing Head or a similarly relevant role.  
• Marketing experience in world-class technology, CPG or foodservice companies, ideally those that have experienced rapid global growth
• Adept at transitioning seamlessly from a strategic level vision to day-to-day tactical operations required
• A passion for consumer insight and a proven background launching new products as well as growing existing platforms and portfolios
• A passion for brand storytelling with a data-driven approach to measurement and processes.  
• Deep knowledge of data analysis and performance/operation metrics required
• A proven track record of dramatically increasing brand engagement and generating business growth
• Deep knowledge of how to use both online & offline channels and tools to build both a brand and a customer base
• Experience successfully executing integrated marketing campaigns at scale
• Been accountable for revenue and experience managing to ROI targets by channel and by program
• Experience enabling third party sales channels (such as distributors) and sales teams to position and sell products at scale
• Strong team leader with the ability to attract, cultivate and retain top performers
• Ability to succeed in a fast-paced environment, including quickly and accurately assessing opportunities to determine the best approach

• Competitive salary
• 401(k) plan and company match!
• Premium medical and dental insurance
• Generous vacation and paid time-off policy
• Parent-friendly environment
• Lab and office facilities have been optimized for those with disabilities
• Free gym membership
• HQ in a bustling neighborhood and collaborative environment in Berkeley, CA