>> Chief Marketing Officer - Cultivated Meat

Number of employees

25

Zürich, Switzerland

Posted on: 2022-06-27

Category: food

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Expired

Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

We are developing real meat - cultivated directly from animal cells !

Our mission is to provide delicious, high quality cultivated meat at a fair price. 
Better for people, animals and the planet.

Our vision is to become a household brand for cultivated meat, thereby accelerating the transition to a global food system that is environmentally, ethically and economically sustainable.

About us 

We are a fast growing, innovative, and ambitious food technology company developing real meat - cultivated directly from animal cells.

Our mission is to provide delicious, high quality cultivated meat at a fair price. Better for people, animals and the planet.  Our vision is to become a household brand for cultivated meat, thereby accelerating the transition to a global food system that is environmentally, ethically and economically sustainable. 

Are you looking for an opportunity to work and shape something big & meaningful? We are always seeking new and curious minds to join us at MIRAI Foods.

We look forward to hearing from you! Please click on “apply for this job” to submit a complete application, including CV, cover letter, references and degree certificates.

What we offer

  • The opportunity to work and shape something big & meaningful: provide the world with sustainable proteins – without the downsides of industrial farming
  • Contribute to bringing cultured meat to market: have the unique influence and impact in the future of our global food system
  • Ownership and responsibility: be in charge of how you deliver your work and set the standard for the rest of the company
  • Young, dynamic and experienced team: work together with professionals with many years of experience across multiple sectors & industries
  • Your responsibilities

  • Lead all our internal and external marketing efforts
  • Create your own marketing strategies that enable us to build a tasty, trustworthy, and recognizable brand in different geographical markets
  • Be the creative brain behind MIRAI’s storytelling and brand appearance: towards consumers, businesses, employees, and investors whether in real-life or on social media
  • Implement and manage KPI’s to measure and improve MIRAI’s brand visibility and perception
  • Develop and manage marketing goals and budget
  • Stay up to date with the latest market trends
  • Work together with our product development team to launch a winning product
  • What we are looking for

  • Passionate to work for and help build a start-up
  • Motivated, committed and easy to work with – we encourage applicants from diverse backgrounds
  • Adaptive mindset: Our challenges change regularly – no workday is alike
  • Self-starter and organized: You take the initiative & structure your work self-sufficiently
  • Cultural alignment: We are fast, dynamic, open, respectful, professional and fun to work with
  • Fluency in English and German both oral and written
  • Additional Requirements

  • Minimum 5 years experience in a similar role and field
  • Degree in marketing, business, PR, communications or similar is a plus
  • Existing track record of marketing and growing novel product categories with little pre-existing consumer awareness, including development of the storytelling
  • Experience building a D2C business is a plus
  • Ability to translate innovation and scientific breakthroughs into consumer friendly USPs
  • Ability to lead market studies, analyse and present findings to management
  • Strong content creation skills, particularly in the digital world
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