Brand Strategist

Lucid Motors

5500

Newark, CA, United States

Posted on: 2022-11-29

Category: emobility

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Expired

Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

Lucid is the new generation of EV. Our relentless focus on innovation, luxury, and sustainability drives us into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.

Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

In this role, you are critical in ensuring the success of the Brand’s Design Team as the Brand Strategist. The Brand Strategist is responsible for serving as the strategic lead partnering with multiple teams and vendors. You are knowledgeable on consumer trends and behaviors; have your finger on the pulse of tech, automotive, and design, and are able to skillfully provide strategic resources, approaches, and leadership to the brand. This role will ensure creative output is conceptually in line with campaign objectives and in support of company business goals.

The Brand Strategist has a unique perspective and a creative sensibility able to develop strategies optimized across content types. This person is adept at processing complex information into simple solutions while managing both creative needs and team development. You will develop and deliver target audiences and consumer insights to inform messaging and creative development. You will leverage social media insights among other research insights to analyze and assess and make informed recommendations as well as provide both qualitative and quantitative research to Senior Management and Executives.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Notice regarding COVID-19 protocols

At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus all new Lucid employees, whose job will be based in the United States may or may not be required to provide original documentation confirming status as having received the prescribed inoculation (doses). Vaccination requirements are dependent upon location and position, please refer to the job description for more details.

Individuals in positions requiring vaccinations may seek a medical and/or religious exemption from this requirement and may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.

Responsibilities

Develop guidelines and strategies for continued Brand development and evolution.

Contribute appropriate strategic insight across various media types.

Deliver expert pitches through beautifully designed presentation decks to make your case and gain stakeholder buy-in

Be an active part of the conceptualization of our video, print, and digital projects; including magazines, brochures, showroom, event kiosks, the Lucid website, and an e-commerce site.

Develop strategic concepts that translate across channels and lines of business to position the brand and drive business results.

Leverage both qualitative and quantitative research insights.

Collaborate with Company research units to develop process/methodology of tracking and advertising effectiveness.

Partner with Marketing teams to refine brand and product messaging, and voice, look & feel for all executions.

Oversee client pitches, briefs, and proposals as needed.

Support the effort of our in-car UI design to ensure it similarly carries our digital design identity

Support in the creative development of brand and product positioning statements, key messages, and claims as needed

Collaborate with company Legal departments to verify claims and messaging appropriateness.

Work collectively across all functions from marketing to engineers and the leadership team to convey the value of the brand within a business context.

Work with Producers to align on forecasting hours week over week

Guide, mentor and manage direct reports (Brand Designers)