Brand Designer

Afresh Technologies is an AI-powered platform company serving the grocery retail and distribution industry. The company develops decision-making software that helps retailers and distributors manage fresh food departments more efficiently by turning large volumes of operational data into actionable recommendations for ordering, inventory, production planning, and buying. Its platform covers a broad range of fresh categories including produce, meat, seafood, deli, and bakery, and is designed to address the inherent complexity of fresh food supply chains such as fluctuating assortments, random-weight products, multiple vendor relationships, and perishability. Afresh's mission is closely tied to sustainability and food waste reduction. By helping grocers order and produce more precisely, the platform directly reduces food shrink — the industry term for unsold or spoiled product — which is a significant contributor to food waste globally. The company has reported that its technology helps retailers avoid millions of pounds of food waste annually, positioning Afresh as a meaningful participant in the climate and food systems space. What distinguishes Afresh is its fresh-first data foundation, built specifically to model the unique characteristics of perishable grocery operations rather than adapting general retail or supply chain software. The platform incorporates AI agents that not only generate recommendations but also automate routine workflows and escalate decisions to human teams when judgment is required, enabling faster and more confident action across store and distribution center operations.

About the Role

We're looking for a Brand Designer to join Marketing as our dedicated, in-house owner of Afresh's visual brand. This is a newly created, full-time role: you'll be embedded in our day-to-day workstreams, carrying context across projects rather than parachuting in for one-off requests. You'll partner closely with marketing leadership and content strategists, who bring strategy and messaging — while you own format and visual execution, taking ideas from concept to final, production-ready work across web, video, sales enablement, campaigns, and events.

What You'll Do

• Own execution of Afresh's visual brand across web design, video and case studies, sales enablement (decks, one-pagers), campaign creative, and event/booth design.
• Partner with marketing leadership and content strategists to translate strategy and messaging into polished visual work — owning format and visual communication so the broader team can focus on story and substance.
• Lead design end-to-end on major initiatives (website updates, product launches, campaigns, videos), from concept through final, production-ready files.
• Build and maintain a scalable design system and templates — decks, one-pagers, social, event graphics — so the wider team can stay on-brand between dedicated design projects.
• Set the standard for how the rest of the company uses AI-assisted design and creative tools, so AI-generated output looks and feels like Afresh rather than generic AI output.
• Turn around time-sensitive requests (24–48 hours) for sales, events, and leadership without sacrificing quality or brand consistency.
• Bring a point of view and original concepts to the table — shaping the creative brief, not just executing it.
• Manage multiple concurrent projects and shifting priorities independently, with minimal day-to-day oversight.
• Plan and coordinate logistics for events, including, but not limited to, booth design, materials, and scheduling.

 

Who You Are

• 7+ years of brand or graphic design experience, ideally spanning both agency and in-house work, with a track record of owning a brand end-to-end.
• A strong portfolio across multiple formats: web design, video/motion or case studies, presentation and sales decks, and print or event collateral.
• Experience building and scaling brand or design systems that keep a growing, fast-moving team consistent.
• Familiarity with AI design and creative tools (e.g., Midjourney, generative design features in Figma or Adobe) and a strong point of view on using them without producing generic, obviously-AI output.
• Excellent communication and time management; able to balance urgent 24–48 hour turnarounds alongside longer-term projects.
• Proficiency in Figma,Framer,Google; video editing experience is a plus.
• B2B tech or SaaS marketing experience is a plus.

 

Salary Range in US: $110,500 – $149,500  + meaningful early-stage equity + benefits