Impossible Foods

Remote, United States

Posted on: 2022-02-12

Category: food

Employment type:

Full time

Experience required:



Salary not provided

B2B Content Marketing Associate

About the company:

Hi. We're Impossible Foods, and we make meat, dairy and fish from plants. Our mission is to make the global food system truly sustainable by eliminating the need to make food from animals. Why? Animal agriculture uses a tremendous amount of the world's natural resources. In 2016, we launched our first product, the Impossible™ Burger. It's delicious, nutritious, and made using but a small fraction of the land, water and energy required to make meat from a cow.

Impossible Foods was founded to transform the global food system and reduce the impact of climate change by making the world’s most delicious, nutritious, and sustainable meat, fish, and dairy — from plants.

Through the revolutionary work of our world-class R&D team, we’re inventing efficient, sustainable ways to transform ingredients from plants into meat, fish, and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the negative environmental or public health impact.

Our flagship product, Impossible™ Burger, uses 96% less land, 87% less water and generates 89% less greenhouse gas emissions than conventional beef from cows. And the burger is just the beginning. We’re working on recreating every animal product, from chicken to fish, with plant-based ingredients that are vastly better for people and the planet. 

Impossible Foods has experienced spectacular growth over the last few years, and we continue to lead all aspects of the plant-based revolution – from discovery and innovation to commercial production and consumer education. We’re building an amazing team of brilliant, collaborative, mission-driven individuals who take pride in using their diverse skills to contribute to a better world. Our core values include leading with heart, thinking like scientists, and doing the right thing, and our employees embody these attributes in their work every day. 

Want to join the movement? You can help us solve the most urgent, important challenge facing the world today (and have fun doing it). Check out our job opening below:

The B2B Content & Operations Associate is a key member of the B2B Marketing team responsible for supporting demand generation campaigns driving account acquisition among national foodservice brands and independent restaurant operators. The role will report to the B2B Demand Generation Team Lead.

(Colorado only*) Minimum salary of  $71,500 + equity + benefits.  

Note: Disclosure as required by sb19-085 of the minimum salary compensation for this role when being hired to work based in Colorado.

At Impossible Foods, safety is our priority. Our obligation to our employees (and their families and communities) includes providing a fully vaccinated workplace. It is widely recognized that vaccination is by far the safest and most effective tool for protecting ourselves and our community against the spread of Covid-19. For the sake of our employees, their families, and communities, Impossible Foods will require vaccination by February 1, 2022 for all US-based employees who are on-site at one of IF’s facilities or co-manufacturing facilities; are in a position that requires them to be in person with co-workers, customers, clients, or contractors; or are traveling on behalf of the Company, including attending any in-person Company-sponsored event.

Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 

Depending on your location, the California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here: By submitting your application, you are agreeing to our use and processing of your data as required.

If the ability to work remotely is indicated, this role can be performed from any US state except for Alaska, New Mexico, Oklahoma, Hawaii, and Wisconsin.

This role is not eligible for Visa Sponsorship.

You Will:

  • Own B2B content development from ideation to execution aimed at prospects in the corporate and independent foodservice verticals
  • Develop content aligned with multiple buyers personas across segments
  • Execute all B2B written content development including email writing, SMS, gated content, website landing pages, paid ad copy, SEO/SEM content
  • Create winning collateral for the B2B Foodservice Sales team, including pitch decks, case studies, one-pagers, and other sales-enablement pieces
  • Craft B2B paid social ads that tell a story and compel the user to request samples of Impossible products
  • Craft compelling email copy, working closely with our Marketing Operations agency to create and send via HubSpot
  • Take on other marketing tactics and responsibilities as we grow including working with our print production vendor, website team, and email marketing environment
  • Maintain a content calendar, keeping all stakeholders informed of progress.

  • You Have:

  • A Bachelor’s degree
  • Demonstrated 3+ years of experience in B2B content writing
  • A genuine interest in and passion for Impossible Foods’ mission
  • Highly collaborative approach with ability to partner with all types of functions (Sales, R&D, Finance, Strategy, Operations, Consumer Marketing etc.)
  • Success leading external partners including agencies and vendors, delivering clear briefs and feedback
  • Strong analytical skills and ability to think strategically
  • A positive attitude and intellectual curiosity