Minus
Minus is for people obsessed with coffee and the planet. It’s a beanless approach that protects coffee ritual, farmer livelihood, and our precious planet.
Coffee production is double trouble. It contributes to AND suffers from the effects of climate change. Minus produces coffee using 97% less water than traditional coffee, 90% less GHG emissions, and shorter supply chains.
Minus was developed by a team of coffee-obsessed, planet-loving scientists. How did they do this exactly? They subtracted the beans, kept the caffeine, and dialed up the flavor through a precise fermentation process. Minus is dangerously smooth and consciously created; even the most discerning coffee snobs won't believe it's beanless. This cold brew is crafted to conserve.
Coffee production is double trouble. It contributes to AND suffers from the effects of climate change. Minus produces coffee using 97% less water than traditional coffee, 90% less GHG emissions, and shorter supply chains.
Minus was developed by a team of coffee-obsessed, planet-loving scientists. How did they do this exactly? They subtracted the beans, kept the caffeine, and dialed up the flavor through a precise fermentation process. Minus is dangerously smooth and consciously created; even the most discerning coffee snobs won't believe it's beanless. This cold brew is crafted to conserve.